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The £7000 pizza

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The £7000 pizza
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Who knows how much a pizza costs nowadays? Of course, not £7000! Well, it can be and let me explain

why and for who it costs £7000 minimum.

My wife and I have had friends over on Sunday night for film and pizza night for the last few years. It’s something we all enjoy. I pay for the pizza; they bring booze, and we either binge Netflix or watch a film. It’s great fun. We are relaxed eating off our laps, my wife makes some great desserts, and we know that Sunday night is Pizza and Film night. We usually order 4 pizzas, dough balls, some salads, soft drinks etc., typically come to roughly £65 and without naming them, let’s say it comes from Pizza E and is delivered by one of the delivery companies that everyone uses nowadays.

As I said earlier, we regularly did this for over 2 years with virtually no problems at all.

One night that all changed.

The delivery was due at 7.30 pm and turned up at 8.30 pm STONE COLD. I phoned Pizza E immediately and asked them what had happened and why the pizzas were cold. The person who replied said, “I wouldn’t know I didn’t deliver them.” Pissed off by this remark, I asked to speak to the manager. A lady came on the phone and told me after hearing my story, “It’s really not my problem, sir, as we fulfilled our side of the bargain, take it up with a company that delivered.” I replied, “Do you really think that’s how you want to deal with a regular customer” She replied, “Yes, it is. I’ve told you it’s not my problem.”

I put the phone down, phoned the delivery company

who immediately refunded me for the meal and apologised for the upset. At that moment, I decided to never use Pizza E again and use Pizza H instead. What pathetic customer service: No apology, nothing just pushes the blame to someone else. It’s not about the money for me. It’s about cold pizzas and a complete lack of common sense or customer care. So, let’s look at the end game. I spent an average of £60 per week with Pizza E. My friend spent no more than £10 on average. Over the year it comes to £3500 (2 weeks off).

Over the next 2 years, we spent around £7000, which the idiot manager refused Pizza E, and has gone on to Pizza H instead. It’s interesting to note that after 3 months we had a delivery that was wrong from Pizza H. When we phoned,

they were apologetic, said they would personally deliver the shortfall, and took 50% off the bill without being asked. What a difference customer care makes to the customer and the turnover!

Boyd Mayover is the Founder of The BM Group, a training company that has helped over 540 negotiators in 2020/2021 improve conversion rates, gain great reviews and boost profits.

01923 85 5427 www.boydmayover.com boyd@boydmayover.com